So how do we come to any concrete conclusions about small business social media use? The answer is simple: we can't. Much like social media itself, within the small business community it's an ever changing ecosystem that has ebbs and flows no one can predict. Anyone banking on social becoming a benchmark of small business marketing in the next year plus -like traditional advertising, email marketing, direct mail, etc. - is going to be sorely disappointed.
So how do we come to any concrete conclusions about small business social media use? The answer is simple: we can't. Much like social media itself, within the small business community it's an ever changing ecosystem that has ebbs and flows no one can predict. Anyone banking on social becoming a benchmark of small business marketing in the next year plus -like traditional advertising, email marketing, direct mail, etc. - is going to be sorely disappointed.
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